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Helping Seniors be Safe, Healthy,
Connected and Fulfilled

Our Founder


"Returning to graduate school forced me to embrace the latest technology, adopt new theories, and develop proficiency with the tools and skill sets currently being taught. Combining this fresh out of business school mindset with over 35+ years real world executive management experience and adding my personal ongoing caregiver existence provides me a VERY unique combination for creating the CareProviders New Mexico model" he said.


"Providing care for my parents, especially the final 6 years of their life and currently being responsible for providing care to my 94-year-old Aunt, provides firsthand exposure to the needs of our seniors, especially their non-acute medical needs" Mr. Baca said.

"My time with Heartland provided the financial (actuarial) side of health care an especially important skill in todays changing regulatory driven care model. This knowledge is critical as healthcare evolves from a FFS (fee for service) model to a value/performance-based initiative. The traditional in-home care agency “meet too” strategies may not meet the riggers of regulatory scrutiny required for continuum of care nor its changing financial criteria" he added.

Founder and Director, Ronald Baca

Ronald Baca has consistently ignited performance of mature companies, established and grown successful start-ups, and enhanced company competitiveness through effective diversification strategies. Ron has over 35+ years of executive management experience as the former CEO of Heartland Insurance Company of America (Chicago, Ill.) a workers compensation/medical malpractice insurance carrier. In 1991 he acquired a mortgage banking operation as the first of multiple acquisitions that assembled a nationwide publicly held enterprise with more than 200+ employees and nearly $1.0 billion in assets. He spearheaded enabling technology development that galvanized growth, including an artificial Intelligence underwriting module for streamlining underwriting compliance.

In 2011 Ron returned to academia and received an MBA from New Mexico Highlands University school of Business, Media, and Technology graduating 14 month’s later with a cumulative 3.90 GPA some 35 years after receiving his Bachelors Degree from the University of New Mexico, in 1977. In 2013 Ron became a Fellow with the Society of Certified Senior Advisors (CSA®).

Ron founded CareProvidersTM New Mexico after several life-changing events lead him to consolidate his professional, academic, and personal caregiving experience into a new transformative in-home care enterprise. Ron learned firsthand with his own family the challenges of navigating today’s health care maze. But it was as primary caregiver to his parents both aging in place until 96 years of age that he realized his past provided the perfect foundation for creating a new kind of in-home care company. Welcome to CareProviders New Mexico!

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